Política de privacidade

Last updated: October 6, 2026

Pure Standard Wear ("we," "us" or "our") is a brand operated by THG GLOBAL LLC, a Wyoming limited liability company. This Privacy Policy describes how we collect, use and share your personal information when you visit purestandardwear.store, make a purchase or otherwise interact with us (the "Services"). By using the Services, you acknowledge that you have read this Privacy Policy.

Information We Collect
Depending on how you interact with us, we may collect:
- Contact details: name, shipping and billing address, email address and phone number.
- Order information: items purchased, order history, returns and exchanges.
- Payment information: payments are processed securely by Shopify and our payment providers. We do not store your full card number.
- Account information: login details, preferences and saved addresses, if you create an account.
- Communications: messages you send to our customer support team.
- Device and usage information: IP address, browser type, device identifiers, pages viewed and how you interact with the Services, collected through cookies and similar technologies.

How We Use Your Information
- To process and deliver your orders, payments, returns and exchanges
- To communicate with you about your orders and provide customer support
- To send marketing emails or texts, if you have opted in (you can unsubscribe at any time)
- To show you relevant ads on other websites and social media
- To detect and prevent fraud and keep the Services secure
- To improve our website, products and customer experience
- To comply with legal obligations and enforce our terms

How We Share Your Information
We do not sell your personal information for money. We share information only as needed to run our business, including with:
- Shopify, which hosts our store and processes payments
- Fulfillment and shipping partners, including manufacturers and carriers that produce and deliver your order
- Payment processors to complete transactions
- Marketing and analytics providers (for example, advertising platforms and email services) to measure and personalize ads and communications
- Authorities or other parties when required by law, to protect our rights, or in connection with a merger, sale or reorganization of our business

Shopify's own use of your data is described in the Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy/app-users

Cookies
We use cookies and similar technologies to keep the store working (for example, remembering your cart), to understand how the site is used and to deliver relevant advertising. You can manage cookies through your browser settings and, where available, our cookie banner. Blocking some cookies may affect site functionality.

International Transfers
We are based in the United States and our service providers may process data in the United States and other countries. When we transfer personal information from the European Economic Area, the United Kingdom or Switzerland, we rely on recognized safeguards such as Standard Contractual Clauses.

Data Retention and Security
We keep personal information only as long as needed for the purposes described in this policy, including to fulfill orders, meet legal, tax and accounting requirements, and resolve disputes. We use reasonable safeguards to protect your information, but no method of transmission or storage is 100% secure.

Your Rights
Depending on where you live (including California and other U.S. states, the EEA, the UK, Canada and Brazil), you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete your personal information
- Receive a copy of your information in a portable format
- Opt out of targeted advertising, or the "sale" or "sharing" of personal information as defined by applicable law
- Withdraw consent and unsubscribe from marketing at any time

To exercise these rights, email support@purestandardwear.store. We may need to verify your identity before responding, and you may use an authorized agent where permitted by law. We will not discriminate against you for exercising your rights. If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority.

Children
Our Services are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and change the "Last updated" date above.

Contact Us
Email: support@purestandardwear.store
THG GLOBAL LLC (Pure Standard Wear)
412 W 7th St, STE 1130, Clovis, NM 88101, United States